The UK's casual dining sector is at crisis point. If brands want to thrive, they need to take a fresh look at their guest experience, says David Foster

As the casual dining crunch continues, hardly a week seems to pass without some casual dining chain or chief executive bemoaning macro-economic and market forces, over-supply and cost inflation. While these are critical issues facing the industry, they are only part of the story, and they tend to completely ignore a key factor at play: the guest experience.