The UK's casual dining sector is at crisis point. If brands want to thrive, they need to take a fresh look at their guest experience, says David Foster
As the casual dining crunch continues, hardly a week seems to pass without some casual dining chain or chief executive bemoaning macro-economic and market forces, over-supply and cost inflation. While these are critical issues facing the industry, they are only part of the story, and they tend to completely ignore a key factor at play: the guest experience.
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