Establishing your environmental aims is one thing â€“ but putting them into practice is quite another. Katherine Price speaks to operators who have won over workers and engaged guests into embracing their green goals
Setting out clear sustainability goals is laudable, but it is only the start of the journey. For them to have any meaningful impact, it is essential that staff and guests alike fully buy into the process.
Spreading the green message should be a creative process that shouts enjoyment and fun. Publishing a tick box of environmentally friendly credentials is not going to engage anyone. A business needs to consider how, alongside looking after the planet, a sustainable policy can also enhance a working environment, which in turn will drive recruitment and retention, as well as offer value to the experience of customers and guests.
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