Clerkenwell Boy's alluring food photographs have earned him thousands of followers keen to discover the dishes he snaps. Emma Lake asks the anonymous influencer how to engage an audience and promote your business, and experts explain what to do when it all goes wrong
Under the cover of anonymity, social media sensation Clerkenwell Boy has spent more than five years scouring the capital in search of beautiful pastry, the perfect pie or a great jam. The food lover documents his travels in carefully curated and artfully shot photographs that have earned him a legion of almost 200,000 social media followers.
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