Acorns 2021: Alex Borley, 28

28 July 2021
Acorns 2021: Alex Borley, 28

Account manager, BaxterStorey

Nominator Joanna Davidson, digital communications content manager, BaxterStorey

Since he joined BaxterStorey's graduate programme in 2016, Alex Borley hasn't stood still. His first appointment was as an F&B manager, but in no time he was promoted to general manager at the Channel 4 contract, managing a team of 22 and a turnover in excess of £1m. Under his guidance, it soon became a BaxterStorey flagship, cementing him a place on the board level ESG committee as the youngest member.

Unsurprisingly, in 2019 he was headhunted for the role of account manager at one of the UK's largest online retailers, with 6,000 clients across three sites, one of which represents BaxterStorey's single-building biggest occupancies.

Here, he achieved 8% sales growth between October 2019 and February 2020, through feedback schemes and implementing technology to improve service efficiency. His commercial acumen is further demonstrated in the site's recent financial performance, where his variance to budget saw a positive swing of £102,000 in 2020.

During furlough, staff wellbeing remained his priority. He arranged care packages for the team and led interactive virtual socials, including a guest chef virtual cook-along, with ingredients boxes sent to employees, and a chat on the importance of mental health. His subsequent support in helping managers return to work has been recognised in BaxterStorey's A Round of Applause, where he received 15 nominations.

Not one to rest on his laurels, Borley recently started a Level 5 business and management apprenticeship.

What is the most positive people change you see for your sector post-restrictions?

"With challenge comes opportunity. It's a great time for businesses to reset old working ways and put an emphasis on supporting employees in building lasting careers. Everyone now has a greater appreciation for what the hospitality industry brings to society."

Photography: Hospitality Media/Adrian Franklin

Back to the 2021 Acorn Award winners >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking