Sponsored article: The statistics are scary: 15% of hospitality companies fail in the first year. Operating costs are rising. And one in three businesses in our sector are loss-making.
And this was before the pandemic.
To avoid these pitfalls, what should you do? Hire a fancy marketing agency? Create a trendy vegan menu? Get a guy on the street to spin a sign?
Well, here's the answer. Don't do anything. Not until you give your staff a little TLC. A motivated team does your marketing for you with their smiles and passion, gets you fantastic reviews and saves you time and stress.
Here's how you can use Tayl.net to inspire, track compliance and show your team you care. And once you've done that, you can crack on with those fancy marketing plans.
1 Proper onboarding
Bad onboarding can lead to customer complaints and your staff feeling unimportant. So, our first tip is that you should create a lean and engaging onboarding process.
Instead of a 27-page employee handbook, you can use Tayl.net to create an interactive brand piece with fun facts and quizzes about your business. Replace a load of PDFs with a digital space where new hires can digitally sign important documents. And build quick video training on your phone to help new employees learn a little before they've even arrived at the workplace.
It's a little bit of set-up time for a lot of happy staff members.
2 Training and compliance don't have to be expensive and dull
Let's be honest, most training is boring. But because we often need food hygiene certificates and COSHH updates, we may as well try to keep it simple and cheap. So, instead of choosing specific courses and paying each time you need to do training, Tayl.net gives you instant access to hundreds of courses for an affordable monthly subscription. These courses are video-led and interactive and can be done by your staff from phones, desktops and iPads.
Tayl.net offers marketing courses, office skills, sales training and more. This means you can train your staff to help out with the social media and HR, and always make your colleagues feel motivated with goals and career advancement opportunities.
There are even a few courses that are (arguably) fun.
3 A brand builds staff belief
When a staff member logs into dodgy-looking training sites, sees typos in every PDF, and receives no opportunities for career development, they instantly lose respect for the company they're working for. We're sorry, but it's fact. This means they may pull sickies and not be as motivated as they can be.
With Tayl.net, you can sort this out in a second. You can add your own logo and brand styles to the platform, create digitally signable documents and assign courses for different areas of your business.
It's a cheap and effective way to make your staff believe and trust your brand.
4 Track compliance and know your team's skills
We never remember our colleagues' birthdays, holidays and training certification expiry dates. This can make us look bad. Recalling this information at the right time shows that you're a capable manager and ensures your company is compliant with certain regulations.
With Tayl.net, you can assign a course to be done by a certain date as soon as you employ someone. You can then see which course has been done when and reassign courses in time for compliance checks.
You may still forget the birthdays, but at least your business won't get in trouble.
5 Let your team do the work
Nights out with your staff and team-building days are useful. But far too often managers think they're a quick-fix permanent morale booster. This isn't true: it's just paint over the cracks.
With Tayl.net, you can boost team morale by empowering them in novel ways. You can ask them to create their own training videos for new staff on how to make your signature coffee; they can build courses on your brand's way to treat customers; and more. It's fun, creative, involves the whole team and doesn't require a hangover like the staff night out will.
So, don't worry about the frightening hospitality statistics. Take advantage of new technology and give your team the skills they need to deliver the experiences your customers deserve.
Try Tayl.net today.