Spur your business on with a supportive social following

15 June 2022 by
Spur your business on with a supportive social following

The hospitality industry has been hit hard by the challenges of the past two years. Without loyal customers, it would've been a lot harder. So, let's use technology to continue to nurture these valuable relationships. With Adobe Express, you can produce engaging content for social media – quickly and easily.

Consistently high standards of customer service and word of mouth recommendations are crucial for success in the hospitality business. However, the role of social media in generating interest and increasing visitor numbers shouldn't be overlooked or understated. A recent Go Tech report revealed that nearly half of consumers use social media to find places to eat and drink.

Regular posts across your social channels are a great way to stay front of mind with loyal customers and reach people who haven't visited yet.

Three ways to keep your followers hungry for more:

1 Feed the feeds

Social feeds move fast, so it's important to keep up with the pace. You don't have to post several times a day, or even every day. Just post content often enough to help customers work up an appetite, and get them ticking off the days until their next booking. It's also a great way to tempt people looking for a new food fix to try you for the first time.

2 Share fresh, varied content

Hospitality offers you a rich variety of ingredients to work with. Start by blending special offers with adverts for events, mix in a handful of reviews, throw in a menu update or two and add a pinch of expert advice on anything from interesting serving suggestions to recipes using leftovers.

3 Create a unique look and feel and stick to it

To be authentic online, you need to treat your social channels as an extension of your brand. Each time you create a post, try and build a consistent narrative that makes you stand out. Is your brand fun, quirky, experimental, or even a bit edgy? Find a style that sums you up, and stick to it every time you post.

How Adobe Express makes social simple

You don't have to feel daunted by the idea of creating social content. If you're not a designer, it's not a problem. With Adobe Express you can produce high-quality content without breaking a sweat. Our simple drag-and-drop functionality and AI-powered Adobe tools make it easy to create social posts anywhere, even from your phone.

Choose from thousands of professional templates to help you create all kinds of promo content, including many designed specifically for food and drinks businesses. New designs are being added regularly, so you can keep generating fresh content to make sure you stand out.

Start using the Adobe Express app for free. Learn more at adobe.com/go/caterer

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Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


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