Ellams is a vocal ambassador for the hospitality industry
Age 22
Position Fish frier/supervisor, Fish & Chips @ Weston Grove
Nominator Josette Foster, owner, Fish & Chips @ Weston Grove
At just 22, James Ellams is proving that brilliance in hospitality doesn’t need silver service to shine – it can come straight from the fryer.
Ellams runs one of the busiest independent fish and chip shops in Chester with the efficiency, energy and ambition of a seasoned pro. Managing a 10-strong team, he’s responsible for every part of service, from sourcing and preparation to frying, customer service and ordering, regularly generating revenue of more than five figures in just four days.
Having left school with no qualifications, Ellams completed Level 2 and 3 apprenticeships in maths, and English, and as a production chef. He’s developed new gluten-free-friendly and non-fish dishes, improved sustainability and refined energy usage – all while managing rising costs with calm precision. He even hand-weighs every fillet daily to maintain portion control and minimise waste. He also acts as a mentor to new staff members and inspires them to enter national awards.
Outside the shop, Ellams is a vocal ambassador for the industry. From judging awards and speaking at Westminster Kingsway College to organising peer trips to London’s famed Billingsgate fish market and mentoring other young friers, he’s dedicated to raising the profile of hospitality careers. To ensure inclusive service, he’s trained in using Makaton (a language that uses signs, symbols and speech to help people with learning or communication difficulties communicate). He also uses his own story to inspire school-leavers and apprentices alike.
Ellams leads by example; supporting elderly customers, handling national press interviews, and even opening the shop after the sudden loss of a colleague. His passion, work ethic and heart have become the backbone of his team and ensures a fresh face for the future of British fish and chips.
Who has been your biggest industry champion?
“Undoubtedly, my mentor and friend the late Richard Foster. Richard and his wife Josette recognised my true potential at a very early stage. They set the bar high, inspired me, had faith in me, championed me, supported me and encouraged me to be the very best.”
What excites you most about hospitality?
“Every day is different and you meet such interesting and inspiring people. I love the way the industry has shaped me. I enjoy putting my skills and knowledge together to meet new challenges, to continually learn and to share good practice with others within my sector.”
What does an Acorn Award mean to you?
“I am incredibly honoured to receive such an award. I would say I’m probably not your typical Acorn candidate. I left school with no qualifications but hospitality has given me the opportunity to flourish and be offered such an exciting future. I can now be really proud about what I have achieved.”