Angelina Adamo has created a thriving restaurant group from the ground up
Position Chef-owner, Vieni
Age 28
Testimonial/support Luke Tipping, former chef-director, Simpsons, Birmingham
From turning a lockdown idea into a multi-site operation with clear commercial momentum, Angelina Adamo has built a fast-growing hospitality business from the ground up.
Starting with a self-funded private dining concept, Adamo grew Tutto Apposto’s turnover more than tenfold from launch to its third year of operations, driven by strong brand positioning and a consistent focus on guest experience. That growth has led to her operating the Circle Lounge in the Birmingham Hippodrome and the launch of her first bricks-and-mortar site, Italian restaurant Vieni in Birmingham’s Jewellery Quarter, earlier this year, leading to predicted group turnover reaching seven figures this financial year.
Adamo is closely involved in all areas of the business, from menu development and supplier negotiations to pricing and cost control, ensuring strong margins while maintaining quality. She has also reinvested profits back into the business to support long-term growth, alongside building a team of 16 and creating clear progression pathways.
Adamo has adapted the working environment to suit her team, including adjusting recipes and processes to support her head chef’s Muslim dietary requirements, as well as mentoring people and championing internal progression, all of which drives strong retention.
Adamo is an active voice in the industry. She hosts dinners with influential women in hospitality to inspire the next generation and is also a regional ambassador for the Burnt Chef Project, raising £9,000 for the mental health social enterprise as well as for Birmingham-based women’s and children’s charity Anawim. She also speaks at colleges to demonstrate the wide-ranging careers that are available in the sector.
What does winning an Acorn Award mean to you?
It means a lot to me. It’s a reflection of the work I’ve put in, the risks I’ve taken, and all the people who’ve supported me along the way. At the same time, it doesn’t feel like a finish line – it actually feels like a push to think bigger and keep going. I’m really grateful for the recognition and I see it as a reminder to keep building, making an impact and opening doors for others.
What has been the one best piece of advice that someone has given you?
The best advice I’ve been given is from my dad: “Bite off more than you can chew and learn how to chew.” It’s stuck with me throughout my career. It’s pushed me to say yes to opportunities, even when they feel out of my depth, and trust that I’ll figure it out along the way, to grow faster, take risks and back myself in situations I might have otherwise shied away from.
What excites you about your future in hospitality?
How it’s shifting. Younger chefs are so much more relaxed in their approach – it’s less about a perfect terrine and more about how people feel, and what they want to bring to the industry.
There’s a real focus now on creativity, individuality and experience. It’s not just about technique for technique’s sake, it’s about connection, atmosphere and making people feel something. For me, that balance of craft and personality is what makes the future of hospitality so exciting.