Small changes thought up by Brown have had big revenue repercussions
Position Head of F&B, InterContinental Edinburgh the George
Age 29
Nominator Katie Palmer, senior marketing manager, IHG Hotels
After starting her hospitality career at the age of 17 as a waitress in a local pub while still in school, Chloe Brown has progressed through the ranks to now being instrumental to the operation of one of Edinburgh’s busiest hotels, the InterContinental Edinburgh the George.
Since joining in November 2024, Brown has taken full ownership of the F&B operation, delivering improvements across revenue, profitability and guest experience. Over the past year, she has increased gross operating income by more than 50% while improving margins and tightening cost control, despite ongoing supplier inflation.
Her impact is particularly clear at steakhouse restaurant Le Petit Beefbar, where revenue has grown by more than 16% year-on-year. Through menu engineering and a focus on spend per cover, Brown has strengthened performance while maintaining quality. Alongside this, she has created initiatives, such as premium bottled water and bread offerings, which have generated additional revenue within nine months, while her initiative to change table configurations delivered revenue in the tens of thousands annually.
Brown has also had a transformative impact on team culture. She has restructured leadership roles, created progression pathways and promoted multiple team members into leadership roles, including restaurant manager, bar manager and head bartender. Her leadership style is constructive and hands-on – during a period of senior absence, she personally stepped up to lead the breakfast operation.
As well as supporting the wider business through marketing, events and operational support, she also mentors students and contributes to local charity initiatives, such as completing a 100-mile fundraising challenge for Children in Need.
Her volunteer work includes time with Feeding Families, where she helps provide food and companionship for individuals who cannot afford meals or older people experiencing loneliness, and with a local hospice, where she helped organise and deliver an afternoon tea.
What does winning an Acorn Award mean to you?
I’m absolutely delighted to have won an Acorn Award and truly appreciate my nominator for putting me forward. After initially falling into hospitality, I’m so proud of all the effort and the decisions I’ve made to build a true career, and this award really marks that as an achievement for me.
What has been the one best piece of advice that someone has given you?
When receiving recognition for wins and successes, the team comes first – they get the praise and you stand at the back. When things go wrong, as they sometimes do, you step to the front and take responsibility.
How do you get the best out of your team?
I find I get the most out of my team when they are empowered to make their own decisions. I let them try their ideas, encourage them to think of more and always give credit where it’s due. Regardless of their level, when they have a say and can contribute to how we operate, they become more passionate about their work.
What excites you about your future in hospitality?
When I think about my future in hospitality, I get excited about the vast number of avenues my career can take me. There are such a wide variety of properties and a spectrum of environments with different qualities and core values across the industry, all of which offer opportunities for me to learn and grow.