Acorn Awards 2026: Hannah Newsome, the Swinton Estate

Position Assistant country club and spa manager, Swinton Estate 

Age 29

Nominator Emma Arnold, marketing assistant, Swinton Estate 

Hannah Newsome has built her career at Yorkshire’s Swinton Estate by driving commercial growth and team culture across the 200-acre hotel’s spa operations.

After starting in a part-time role, Newsome progressed through every level of the spa to now oversee a team of 30 people and play a central role in its financial performance.

Over the past year, her commercial impact has been significant. By taking control of forecasting and restructuring the booking diary, she increased average monthly treatment revenue by 21%. She also led the search for a new product partner, introducing Oskia to align with the spa’s sustainable, British-led approach, while supporting annual revenue growth of 11% without raising prices.

From reviewing supplier spend to cutting treatment costs by nearly 50% through changes such as switching oils, Newsome has taken a hands-on approach to improving margins. She has also streamlined stock and laundry processes and introduced water-saving initiatives, all while maintaining service standards.

She is also part of the hotel sustainability team, implementing water-saving initiatives and operational efficiencies such as structured laundry schedules, alongside improved locker management and clearer stock control.

Her leadership style is hands-on and supportive. Since taking over as assistant head, Newsome has improved staff retention by 70% through better rotas, regular one-to-ones and clear communication, while mentoring team members into more senior roles. 

Newsome also finds the time to work closely with local colleges, delivering talks, judging competitions and promoting spa careers, showing clear progression pathways within the industry and helping attract the next generation of talent.