Acorn Awards 2026: Lottie Lane, BaxterStorey

Position general manager, BaxterStorey

Age 27

Nominator Jo Floor, brand communications manager, BaxterStorey

Lottie Lane is driving innovation and commercial growth across BaxterStorey’s Amazon sites.

Lane joined BaxterStorey in 2019 and progressed from the kitchen to a general manager role, leading a 20-person team across a multi-site operation serving around 8,000 employees. Alongside this, she completed a Level 7 Senior Leadership qualification with distinction as part of her MBA. 

Her impact has been both creative and commercial. Lane launched several new concepts, including Social Graze, Social Slice and Social Trattoria, helping drive an almost 20% increase in footfall and spend. She also led the roll-out of the first Just Walk Out store in a foodservice setting, which now delivers 8.4% of retail sales – significantly above its 5% forecast. 

Beyond sales growth, she is also involved in customer engagement, delivering large-scale activations and events for Amazon. She has also led sustainability initiatives, securing a £100,000 investment with reusable cup supplier Vytal to pilot reusable cups across beverage bars serving around 12,000 coffees a day. 

Lane is keen on supporting emerging leaders. After identifying one team member’s potential, she supported his progression into a retail team leader role, helping build his confidence and management skills. He now plays a key role across ordering, stock control, onboarding and team training, with ambitions to progress further within the business. She also mentors a degree apprentice, offering guidance on academic work as well as professional confidence, decision-making and navigating workplace challenges.

Lane also supports the Felix Project, helping redistribute surplus food from Amazon sites to community groups, schools and food banks across London. In 2025 alone, the partnership diverted 1,297kg of food from landfill – equivalent to around 3,080 meals. She has also built a close partnership with Amazon’s internal communications team, leading charity initiatives ranging from fundraising events to large-scale awareness campaigns, supporting Comic Relief, Black History Month and the Poppy Appeal.