Tom Kerridge: ‘This is our opportunity’ – inside the fight to cut VAT

Kerridge is spearheading #VATsTheProblem, a sector-wide campaign backed by UKHospitality, the British Beer & Pub Association, the British Institute of Innkeeping and CODE Hospitality, calling on government to cut hospitality VAT from 20% to 10%, bringing the UK in line with countries such as France, Spain and Italy.

The petition has already passed 250,000 signatures on its way to a target of one million, and a consumer-facing push launched on 1 July. Sign the petition at vatstheproblem.co.uk to add your voice.