Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Aloft Birmingham Eastside to open this month

11 February 2021 by
Aloft Birmingham Eastside to open this month

The Aloft Birmingham Eastside hotel will open on 22 February, with the adjacent Eastside Rooms conference venue to follow on 1 April.

Operating under Aloft, Marriott's boutique brand, the 195-bedroom hotel will be run by Interstate Hotels & Resorts and feature a W XYZ cocktail bar and Tempo! restaurant, serving an à la carte and grill offering and showcasing local performers.

The Eastside Rooms will have 23 event spaces and the largest pillar-free ballroom in the city centre, large enough to hold 1,200 delegates. The venue has committed to sending zero waste to landfill and its menus will have a ‘plant-first' approach, with meat additions available.

The dual scheme is part of Birmingham's 20-year major regeneration project within the Eastside area of the city.

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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