Asda Cafés launch £1 meal campaign for under 16s to combat holiday hunger

08 July 2022 by
Asda Cafés launch £1 meal campaign for under 16s to combat holiday hunger

Asda Cafés across the UK will serve children hot and cold meals for just £1 amid concerns the cost-of-living crisis could drive more people into food poverty during the school summer holiday.

The offer will be available to all children aged 16 or under, with no minimum adult spend, any time of day, seven days a week. The supermarket giant will also provide free pouches of Ella's Kitchen baby food.

A spokesperson for Asda said: "We know that families can find the summer holidays tough and our customers are telling us that this year more than ever, they're concerned about holiday hunger. With that in mind, we are so pleased to be able children's meals for just £1, with no minimum adult spend, to ensure that those who would normally rely on a school meal aren't left without."

The scheme has already been launched in Scotland and Northern Ireland, with England and Wales to follow from 25th July. The £1 meals will be available until 4 September.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking