Aspirational Brands to open modern British restaurant at former Tredwells site

26 January 2022 by
Aspirational Brands to open modern British restaurant at former Tredwells site

Aspirational Brands has taken on the former Tredwells site in London's Covent Garden with plans to relaunch it as a modern British restaurant in March.

The new concept opening at the site, the name yet to be announced, will offer an extensive all-day dining menu. The venue will span three floors, totalling just over 5,000 sq ft, and have an al fresco dining area.

It will join the line-up on St Martin's Lane also including boutique ice cream parlour Anita and WatchHouse coffee.

Adam Howitt, chief executive at Aspirational Brands, said: "With its exciting line-up of cuisines from around the world, Seven Dials presents the perfect location to continue our growth within the UK and debut location in London. We are proud to be in such brilliant company and our new restaurant will deliver a great tasting British contemporary menu and provide an authentic dining experience. We are confident that Seven Dials visitors will enjoy our food when we open and establish ourselves firmly within the West End community."

Julia Wilkinson, restaurant director at landlord Shaftesbury, added: "Seven Dials has become a diverse arena for food, celebrating culinary culture and emphasising its position as a diners go-to destination. We are proud to be working with all these established and independent brands, helping them become a part of the Seven Dials community whilst giving them exposure to the area's engaged visitors. Each of these brands and new concept, align with the rise of mindful consumption which the pandemic has prompted, and the deals reflect our curated leasing approach which ensures there is always something unique to discover and experience within Seven Dials."

Chantelle Nicholson closed Tredwells last September after seven years and is due to open her new restaurant Apricity in Mayfair in March.

Hanover Green Retail and Shelley Sandzer represented Seven Dials. Restaurant Property acted on behalf of Aspirational Brands on the deal.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking