National wholesaler Bidfood and Hospitality Action (HA) are to release a charity Christmas single in response to the pandemic, to raise vital funds for the industry.
The single, a cover of 'The Climb' by Miley Cyrus, is available from 7 December and aims to shine a light on the importance and resilience of the industry in these testing times.
It has been produced by Troy Miller, winner of an Ivor Novello Award and nominated for a Grammy for ‘best producer', and the singers include patron of Hospitality Action Brian Turner (pictured below) and employees from Subway, IPC, Hospitality Action and Bidfood.
Mark Lewis, chief executive of Hospitality Action, said: "With the festive trading period in jeopardy many hospitality businesses will be making the tough decision to reduce their headcount or even to close for good. Yet hospitality people are known for their resilience and are a multitalented bunch, as demonstrated by the amazing vocals on this single. By purchasing a copy you'll be helping hospitality families put food on the table and keep a roof over their head this Christmas."
Tim Adams, director of corporate sales and marketing, added: "We are delighted to be working with HA to raise money and awareness for our industry during such challenging times. This has been an incredibly difficult year and we wanted to launch a campaign that would spread some light-heartedness and positivity while doing our best to support those who need it most.
"I'd also like to say a massive thank you to those who took part in this, taking time out of their day to be involved means a great deal to us. We really hope people will get behind this campaign, download the single and who knows, we may even get in the Christmas charts!"