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Most consumers will stop going out – but younger customers more willing to continue visiting pubs and restaurants

18 March 2020 by
Most consumers will stop going out – but younger customers more willing to continue visiting pubs and restaurants

Most of the public will heed the prime minister's advice and stop going out to pubs and restaurants, however most younger customers have said they will cut down but not stop.

This is according to CGA's One Pulse consumer survey carried out on Tuesday 17 March. Of the 500 consumers between the ages of 18 and 65 surveyed, 58% said they will stop visiting hospitality outlets, in line with government advice, with a further 28% suggesting that they will visit less frequently.

But as many as 14% said they planned to visit at least as often, to show support to the sector, and among the under 24s, only around a third said they would stop going out to eat and drink, although half would cut back.

Around 35% of respondents saying they will get food delivered as a result of government advice, rising to 40% for 21- to 24-year-olds and 38% for 25- to 34-year-olds. Similarly, 12% of respondents suggested that they would use click and collect for eating and drinking out, which may prove another revenue stream for outlets impacted.

Peter Martin, vice-president of CGA, said: "This is just a first snap-shot, and the results of a wider survey will be available this Friday.

"For the hospitality sector itself, the results are both good and bad news. They show some people are still willing to go out, but not in anywhere enough numbers to sustain business. By not ordering pub and restaurant closures, operators have been left in limbo, without insurance cover if they close, but not enough trade to pay wages, without specific and major government aid."

Photo credit: Shutterstock

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