Claridge's unveils Jimmy Choo 'diamond' Christmas tree for 2022

23 November 2022 by
Claridge's unveils Jimmy Choo 'diamond' Christmas tree for 2022

Claridge's in London's Mayfair has partnered with luxury shoe brand Jimmy Choo for the hotel's 13th Christmas tree.

Known as ‘the Diamond', this year's tree, which was unveiled today (23 November), is a five-metre-tall sculpture made of 69 shining mirrors, decorated with 60 metres of sparkling lights and 250 aluminium panels.

It has been topped with a giant glittering bow, a nod to one of the design themes of Jimmy Choo's winter collection, and is located in the hotel lobby.

Sandra Choi, creative director of Jimmy Choo, was joined by set designer Simon Costin for the construction of the tree, which took 350 hours to complete.

Guests are able to stand inside the tree, which Choi likened to stepping inside a diamond.

Choi said: "Claridge's is a London jewel, it's multifaceted, like the diamond that inspired our tree, like Jimmy Choo."

Paul Jackson, general manager of Claridge's, said: "Christmas is always a truly magical time of year for us here at Claridge's and this year, we look forward to seeing guests and visitors step inside Jimmy Choo's sparkling world."

This is the 12th year that Claridge's has invited one of its guests to reinterpret its Christmas tree in their own style.

Previous designers have included Christian Louboutin (2019), Diane von Furstenberg (2018) and Karl Lagerfield (2017).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking