Connections unveils new brand identity

Travel and hospitality platform Connections has unveiled a bold rebrand at the Connections Luxury UK and Ireland event in Manchester.

The new brand identity marks 11 years of success in delivering immersive events for the travel and hospitality community across the globe.

Since its launch in 2014, Connections has delivered more than 100 events in 32 destinations across five continents, bringing together participants from more than 50 nationalities.

Connections, a sister company of The Caterer and part of the Jacobs Media portfolio, has built a community of more than 25,000 luxury travel representatives, facilitating more than 125,000 one-to-one meetings

The combined buying power of the buyers attending Connections events this year alone exceeds $7.8b (£5.8b).

Greg Reeves, managing director of Connections, said: “At Connections, we’ve spent the past decade redefining how relationships are built in travel. This rebrand reflects both our heritage and our future – bringing our proven methodology to a wider community, while remaining true to our founding belief that real business begins with real connection.”

The refreshed brand reflects Connections’ growth and its ambition to unite leaders from across luxury travel, hospitality, destinations and specialist sectors such as cruise. While maintaining the core values that have defined its journey – authenticity, trust and excellence – this new identity expands the platform’s reach and relevance for the future of the industry.

Three new verticals – Luxury, Explore and Cruise – will meet the needs of the global travel and hospitality community, sitting under the overarching concept of “Connecting excellence with opportunity”.

Through the newly defined Explore series, Connections partners with government bodies and tourism boards to immerse qualified travel buyers in destinations.

The new direction also reaffirms Connections’ commitment to working closely with governments, destination management organisations and private sector leaders worldwide, helping them unlock new markets, drive innovation and accelerate growth.

Clive Jacobs, chairman and founder of Connections parent company Jacobs Media, added: “When I founded Connections, my ambition was simple yet bold: to revolutionise the travel exhibition and meetings space. Over the past 11 years, our events haven’t just connected people, they’ve reshaped businesses and played a pivotal role in the success and growth of some of the world’s most remarkable luxury products and agencies. This rebrand signals a bold new chapter – one that will see Connections expand its impact across the global travel and hospitality sector while continuing to deliver excellence for the community it serves.”

Jacobs Media is the market-leading multimedia brand for the travel and hospitality industries.

Its flagship brands include Travel Weekly, The Caterer, Aspire, ATAS, Connecting Travel, Travolution, OTT and Connections, with its events portfolio spanning five continents.

In 2020 it received the Queen’s Award for Enterprise in recognition of its international growth.