Daisy Green returns to profit amid strong trading

London-based Aussie-style café chain Daisy Green Collection has posted a profit before tax of nearly £678,000, up from a £374,000 loss the previous year.

In its latest results for the 53-week period ended 27 April 2025, the 19-strong café, bar and restaurant chain posted almost £27m in turnover, a 19% increase year-on-year, alongside adjusted EBITDA (earnings before interest, taxation, deprecation and amortisation) of £3.5m, a 44% increase on the prior period.

Post year-end, the brunch café collection opened a further location in Clapham Old Town, which has traded “well above expectations”.

Just this month, the company also secured a £5.5m loan to refinance the existing loan of £3.4m and provide additional funding.

The company directors attributed the group’s success during the period to its position as “a leader in the fine casual category”, which has managed to attract those customers who have “moved away from the fine dining category to more accessible options”.

That said, they also stated economic headwinds will remain as a result of “pressure on consumer spending driven by increasing cost-of-living challenges, price inflation, interest rates and government policies which have impacted demand and caused a reduction in the number of guests”.

Daisy Green has committed to investing in new sites across the UK and internationally, and added: “The company seeks to maintain, improve and grow ‘like-for-like’ performances in existing sites as well as grow its direct to consumer businesses (coffee, lamingtons, lifestyle).”

Prue Freeman and Tom Onions founded Daisy Green in 2012, which has since grown into 21 sites across London.

Late last year, the chain beat 30 bidders to be the preferred operator for four cafés across Hampstead Heath and Queen’s Park.

Earlier this month, landowner City of London Corporation (CLC) released a statement backing its decision to choose the Aussie-brunch chain to run those sites after a petition to “halt the handover to Daisy Green” gained thousands of signatures.