Dan Wilson promoted to head of food UK at BaxterStorey

BaxterStorey has promoted Dan Wilson to head of food UK to support the caterer’s sustainable nutrition strategy. 

Wilson, who has been shortlisted for the Chef of the Year award at the 2025 Foodservice Cateys, was previously responsible for 300 kitchens in London.

His new role will see him support BaxterStorey chefs across the UK as the caterer launches a three-year sustainable nutrition campaign, which will see it forge greater ties with partners including Food for Life and the British Nutrition Foundation. 

Wilson said he would work with regional teams to support their creativity and allow them to work with freedom in the kitchen.

He said: “Taking professional pride in the chef jacket is a non-negotiable for our chefs, starting with our growers and producers, through to the education, skills and development we have at our disposal. This new role is an exciting opportunity to be part of something really special.

“We are always looking for the consistent 1% improvement opportunity in everything we do, and the next 12 months will be no different.

“With our 2026 sustainable nutrition strategy firmly under way, this will be a huge year for our teams. We are working with the chefs from our Level 5 Chef Academy on an exciting project that will have a huge impact on our industry, bringing seasonality, science and tech to every BaxterStorey kitchen.”