The Exclusive Collection has become the first hotel group in the UK to achieve B Corp certification.
The company has been certified by B Lab, the not-for-profit organisation behind the B Corp movement, as having met rigorous social and environmental standards.
B Corp addresses the entirety of a business' operations and covers five key impact areas: governance, workers, community, environment and customers. Applicants are required to provide evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.
Danny Pecorelli, managing director of Exclusive Collection, said: "It's been a long but rewarding process to achieve B Corp certification and we've learned so much and have so much still to do. We are now embarking on a new chapter for the collection where we will build on the good that we've been doing for the last 40 years and looking at how we can do it better.
"B Corp is a community that we are very proud to be associated with and we too will play our part in helping to educate and spread the word that success in business is as much about people and planet as it is about profit."
Kate Sandle, director of programmes and engagement of B Lab UK, added: "We are delighted to welcome Exclusive Collection to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Danny and the Exclusive team are going to be a fantastic addition to the community and will continue driving the conversation forward.
"We are pleased to have B Corps of all shapes and sizes as part of our community – from start-ups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector.
"Welcoming Exclusive Collection is an exciting moment because they have an opportunity to lead the way within the hotel and hospitality industry. We and the rest of the B Corp community are really pleased to support Danny and the team in paving the way for a new way of doing things."
There are more than 400 B Corps in the UK and 4,000 worldwide.