The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

147research wins ACE Dragon's Den event

02 August 2010

Foodservice market intelligence firm 147research](http://www.147research.com/) saw off competition from big name rivals to win at the Association of Catering Excellence(ACE) Dragon's Den event.

Restaurant Associates, [Bartlett Mitchell](http://www.caterersearch.com/A-Z/CompaniesLanding/224/2563/Page1.htm) and Compass Group were among the seven short-listed teams to present their ideas to the five Dragons, including Ego Restaurants chief executive James Horler, and Alistair Storey, chairman and chief executive of independent caterer BaxterStorey.

Each team chose a brief from ACE's suggested list and had four minutes to present them to the Dragons. The 147research team chose the brief ‘Which retro product is ready for a comeback and how would you re-launch it into the market?' and they opted to make Gentleman's Relish appeal to a "younger market and to make it sexy".

Jennifer d'Alton, who launched 147research a year ago, said: "The organisation of the whole event was superb, and although we are only a small three man company, we were made to feel really welcome. The ACE motto, ‘networking though events' is definitely spot on"

The winning team was awarded an executive-level training course at Disney Institute World HQ in Florida.

Vacherin, Berkeley Scott and Portico were also finalists at the Mad Hatter's Tea Party event held at the British Medical Association in London's Tavistock Square.

The five Dragons, all captains of industry selected for their expertise were:

• Alistair Storey, chairman and chief executive of [BaxterStorey ](http://www.caterersearch.com/A-Z/CompaniesLanding/224/2345/Page1.htm)• Jason Leek, managing director (business & industry) for [Compass Group](http://www.caterersearch.com/A-Z/CompaniesLanding/224/627/Page1.htm)
• James Horler, chairman and chief executive of [EGO Restaurants ](http://www.egorestaurants.co.uk/)• Sheila McKenzie, consultant and consumer business developer
• Philip Marsden, director of corporate finance at RSM Tenon

Dragon's Den star opens restaurant in south London >>

Duncan Bannatyne unveils plans to expand Charlton House hotel >>

Employers must work more closely with colleges, experts urge >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking