3663 tips on writing press releases

Whether you're shouting about the launch of a theme night, a new-look bar or work you're doing in the community, a well-written press release allows you to share good news and future events with the press.

Some key tips:

• Use strong, creative headlines

• Write in the third person, and in the present or future tense

• Send information to the right person and personalise each e-mail

• Include high-resolution images - a minimum of 300dpi

• The first paragraph is key and should be a summary of the story. Who, what when, where, why.

• Body copy should spell out the key selling points

• Notes to editor: use this section with care and include any other information you think may be of use such as company background, location, etc

• Remember to include your contact details