Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

3663 tips on writing press releases

24 April 2009 by
3663 tips on writing press releases

Whether you're shouting about the launch of a theme night, a new-look bar or work you're doing in the community, a well-written press release allows you to share good news and future events with the press.

Some key tips:

  • Use strong, creative headlines

  • Write in the third person, and in the present or future tense

  • Send information to the right person and personalise each e-mail

  • Include high-resolution images - a minimum of 300dpi

  • The first paragraph is key and should be a summary of the story. Who, what when, where, why.

  • Body copy should spell out the key selling points

  • Notes to editor: use this section with care and include any other information you think may be of use such as company background, location, etc

  • Remember to include your contact details

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking