Accent Catering has been awarded a new 12-month rolling education contract at Harlesden Primary School in North London.
The deal, worth £60,000 a year, sees the caterer provide lunches to the school's 150 pupils aged between three and 11 years old.
In a bid to encourage good take-up, Accent will be promoting the school meals service through the parents' newsletters, offering tasting sessions for both parents and children and by introducing the chef team to the children.
In addition, the independent catering firm will run a number of themed days, including a Sports Relief Day on 19 March, with a ‘sportsman's menu' featuring high protein pasta, healthy jacket potatoes and homemade dessert.
Accent managing director Gordon Haggarty said: "The clear message to parents is that that the portions and variety of food on offer will mean that their child will eat well at lunchtime and the meal they have is sure to be tasty and filling."
Linda Perrier, head teacher at Harlesden, said: "Accent Catering impressed us with the knowledge and expertise they demonstrated in how to provide nutritional meals for 150 children at a price that is affordable to parents.
"We will be working closely with them to drive meal uptake which will enable us to further reduce the price of each meal."
A new chef manager has been appointed as part of the contract to lead the team and drive through the necessary changes including the introduction of a comprehensive training programme.
By Janie Stamford
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