ACE still taking entries for Dragons' Den competition

ACE still taking entries for Dragons' Den competition

The Association of Catering Excellence (ACE) has extended the deadline for entries to its Dragons' Den event, which has a top prize of a five-day course at the prestigious Emirates Academy in Dubai.

Teams of two are invited to pitch their business idea to a team of industry "dragons" that includes James Horler, executive chairman of EGO Restaurants, Marsden Clark partner Philip Marsden and Alastair Storey, chairman of BaxterStorey.

Sheila McKenzie, consultant and consumer business developer, and Compass Group managing director for business & industry Jason Leek make up the full panel of industry expert judges.

The brief is to develop a commemorative product for the London 2012 Olympics that represents the UK but appeals to the international market.

The product should have the potential to become the "must have" memento, accessory, food or drink product of the 2012 games and the ideas need to be investable, commercial and innovative.

Following written applications, a shortlist of six teams will be invited to attend the ACE Dragons' Den event at the British Medical Association in Tavistock Square, London, on Wednesday 13 July, where they will present their ideas.

The evening is also a networking event that is not restricted to those entering teams. There is a supplier showcase and a British street food evening with buffet and drinks in the Courtyard of the Grade II-listed setting of the BMA House.

The new closing date for entries is 22 June but there is no deadline for non-competitors to acquire tickets.

Contact Louise Willis on 01483 765111 or email for more details.

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By Janie Stamford

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