Search
The Caterer

AiP wins £1.5m Bedfordshire school meals contract

29 November 2011 by
AiP wins £1.5m Bedfordshire school meals contract

Education caterer Alliance in Partnership (AiP) has won a second school meals deal in Bedfordshire, this time worth £1.5m.

The five-year contract at Samuel Whitbread Community College in Shefford sees AiP cater for almost 1,700 pupils aged 13 to 18.

New marketing on campus, wider choice menus and point of sale techniques have been implemented as part of a proactive strategy to drive take-up ahead of the Christmas break.

David Weller, AiP's managing director, said it is a privilege to work with Samuel Whitbread. "Their academic record is excellent and we hope to contribute to the daily enjoyment of the pupils by providing top quality ingredients at a cost effective price point," he added.

"We all know that the continued economic climate is affecting families across the UK and school meals are no different; we have to look after our clients without compromise."

The contract win comes hot on the heels of AiP's first win in Bedforshire, at Harlington Upper High School. It is also one of several contributing to over £3m in new business for the length of term that started in October and the company's growth of more than 100% in three years, AiP said in a statement.

AiP wins five-year school meals deal in Bedfordshire >>

AiP scoops school contract renewals worth £4m >>

AiP wins three Coventry school contracts >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!