Amadeus has appointed Catherine Schofield to the newly created role of general manager for regional venues.
The NEC Group-owned business introduced the position to oversee its growing portfolio of regional venue catering contracts, including Library of Birmingham, Cadbury World, Dudley Zoo, Stratford Riverside and London Borough of Camden.
Schofield will oversee operations at each venue, managing profit and loss, customer service and staffing.
Prior to joining Amadeus, she worked at Dunelm for eight years as coffee shop area manager, during which time she managed 51 sites across the North of the UK. Her retail experience also includes Pets at Home.
Robert Housden, operations director for Amadeus, said the new role was introduced to support the company's ambitious growth plans.
"Having already secured a number of high profile catering contracts over the past twelve months, worth in excess of £26m, we aim to continue to add to our portfolio," he said. "Catherine will help to ensure that we are operating efficiently and that customer service remains at the same high standard that Amadeus prides itself on, across all of our regional venues.
"Catherine brings with her a wealth of experience having amassed an impressive 27-year career in retail so we are confident that with her skills and knowledge of the industry she will be a huge asset to the business and play an integral role in helping us attract new business wins and deliver our continued growth plans."
Schofield added: "It's a really exciting time for Amadeus having established itself in the food sector of the retail industry in recent years, and I am delighted to be involved. I am particularly looking forward to working with my teams to come up with new and exciting ways to operate each venue."