Foodservice company Amadeus has today launched a new "hand-crafted" café concept called MADE.
The design and menu aims to create a simple, "hand-crafted on-site" feel, while the branding will feature hand-stamped logos, brown paper, and chalkboards.
Dishes will include sharing platters and seasonal variations, all open to slight tweaks depending on key food and drink trends.
The first opening for the concept in June will be a kiosk, with a permanent café site then planned for the council offices and public buildings of the London borough of Camden, located near King's Cross station.
This will be the first fixed site catering contract for Amadeus in the capital city.
Kevin Watson, managing director of Amadeus, said: "We are committed to growing the Amadeus brand even further by using our knowledge of the industry, our experience and creativity to identify and develop extra business opportunities wherever possible. We are really looking forward to launching our new MADE café concept at Camden utilising our experience in existing retail units."
The launch comes in light of the company's recent contract wins and developments at the Library of Birmingham, Dudley Zoo, and Cadbury World, in which it opened restaurants and a new café, all with revamped menus and newly-created interiors.
The growing company also operates at a variety of venues across the country, including at the NEC, Birmingham Town Hall, Kenilworth Castle, Coventry Transport Museum, and the National Sea Life Centre.
Altogether, it caters for over 750 events a year, with a team of more than 800 staff, and earlier this year went on a significant employment drive to cater for its new multimillion-pound deals.
New business at Amadeus sparks recruitment drive >>