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Aramark scores 2014 FIFA World Cup catering deal

29 May 2013 by
Aramark scores 2014 FIFA World Cup catering deal

Aramark has scored the food and beverage contract for the 2014 FIFA World Cup in Brazil and 2013 Confederations Cup, beating 17 other foodservice providers to the deal.

Working with Convivas Brasil, the caterer will manage concessions and workforce catering at the six Confederations Cup stadiums and 12 World Cup stadiums. The Confederations Cup deal will create 6,000 jobs, rising to 10,000 for the World Cup in 2014.

Marc Bruno, president, Aramark sports and entertainment, said: "We look forward to utilising our global culinary insights and expertise and working with FIFA and our partner, Convivas, to develop a world-class menu that enhances the experience for football fans attending the matches."

Working with local providers, Aramark aims to showcase distinctive Brazilian dishes alongside its international options including Acarajé (black eyed pea and shrimp fritters) in Salvador, Feijão Tropeiro (a bean based broth) in Belo Horizonte and Bolo de Rolo (a rolled cake) in Recife.

FIFA's marketing director Thierry Weil said: "Having such experienced partners working with us will ensure that fans attending the stadia have a high quality choice of food and drink. But equally important is the large number of jobs which are being created by Aramark and Convivas in Brazil.

"The food and beverage operation gives us the opportunity to employ and train thousands of Brazilian workers with the aim of leaving a positive legacy in the food services industry in the Host Nation."

Aramark has catered for the FIFA Confederations Cup 2005 and the 2006 FIFA World Cup in Germany.

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