Independent caterer Bartlett Mitchell has launched ‘Rise and Shine' - a new concept aimed at tapping into the increasingly competitive breakfast market.
The seasonal initiative, developed following extensive research by the company, aims to target time-poor individuals and ‘millennials' who now prefer ‘one-pot meals' which are portable and easy to eat at a workstation or desk.
Bartlett Mitchell surveyed its chefs, employees and customers to develop dishes specifically targeted to its audiences.
‘Rise and Shine' will feature items such as oat bircher muesli with apple; hazelnut and cinnamon, cornflake milk; and potato and onion hash egg pot; as well as meals low in sugar and that contain ingredients which enable customers to sustain their energy for longer.
Recent research from Mintel and MMR have both also indicated a significant increase in the dining out breakfast market, suggesting that one in seven people are now eating breakfast out of the home. Of these, almost 70% of breakfasts are eaten in the workplace.
Simon Houston, sales director at Bartlett Mitchell said: "Through our research, we have seen a significant increase in demand for more breakfast options across our restaurants and cafes, with sales in some cases reaching 25% increases versus previous year. Our research suggests that as our customers' lives become more fast-paced, the shift in the sales mix is down to the need for healthy, energy-packed breakfast options to allow our customers to fuel their busy day ahead. We see this as a real opportunity to further support our clients in creating a healthy, engaged and energised workforce for the future.
"We have observed that customers are becoming more discerning about breakfast and demand practical and convenient-to-eat options for their first meal of the day. As a result, we worked closely with our development teams to ensure that we have a product which will meet this need and help our clients' power their workforces and increase productivity."
Pete Redman, chef director at Bartlett Mitchell who developed the menus, said: "We've had a lot of fun developing these menus. Given that it is the first opportunity to engage with customers during the course of the day, we wanted to create food which was exciting, tasty and healthy, and give people a reason to come back for lunch."
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