Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

BaxterStorey, Caterlink and Holroyd Howe sign up to Sustainable Fish City

BaxterStorey, Caterlink and Holroyd Howe sign up to Sustainable Fish City

BaxterStorey, Caterlink and Holroyd Howe Independent have signed up to Sustainable Fish City, a campaign to turn London into the world's first city where businesses, hospitals, universities, schools and citizens all eat sustainable fish.

The three caterers, all part of Westbury Street Holdings (WSH), will actively promote sustainable fish by getting certified to sell Marine Stewardship Council (MSC) accredited fish and move away from over utilised species such as fresh cod, haddock and tuna.

Alastair Storey, chairman and chief executive of WSH, said that caring about ethical sourcing, good husbandry and quality fresh ingredients has been at the heart of the business since it was founded in 2000.

He said: "Through our actions today we hope that we will have a positive impact in spreading the message of sustainable seafood through the millions of meals we serve each year."

Rosie Boycott, chair of the London Food Board, which backed the Sustainable Fish City campaign for its launch in January 2011, added: "I'm delighted to hear that such an influential caterer has made a commitment to Sustainable Fish City. This is good for fish, good for customers, and good for fishing communities.

"It is an exemplary case of a business behaving responsibly on the crucial issue of the impact we have on the world's fish stocks every time we eat a meal or sandwich containing fish. I hope that many more caterers will make the same commitment to help protect the oceans."

The Sustainable Fish City pledge was drawn up by food and farming alliance Sustain in consultation with a group of leading conservation groups and industry bodies, to help the organisers of London 2012 mandate that only sustainable fish will be served at the London 2012 Olympic and Paralympic Games.

The Sustainable Fish City pledge commits BaxterStorey, Caterlink and Holroyd Howe Independent to:

* Avoid the worst: Removing endangered species from menus and catering - those rated as ‘fish to avoid' by the Marine Conservation Society (MCS)

* Promote the best: Serving sustainably managed fish - MSC certified fish, and those rated as ‘fish to eat' by the MCS

* Improve the rest: Telling suppliers they want to serve only sustainable fish - and that there are organisations that can help them to do this, such as Good Catch and the MSC

Conservation group slams ‘disappointing' Common Fisheries Policy reforms >>

McDonald's switches to MSC-certified fish across Europe >>

Fish and seafood - sustainable sourcing >>

Sodexo hits target of MSC certification for 929 sites >>

By Janie Stamford

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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