Search
The Caterer

Benefits of Olympic Games will not come automatically, warns Visit London boss

16 January 2007 by
Benefits of Olympic Games will not come automatically, warns Visit London boss

The benefits of the Olympic Games will not come automatically and businesses and government must rise to the challenge, Visit London chief executive James Bidwell has warned.

Addressing business leaders, key organisations and political figures including London Mayor Ken Livingstone and Culture Secretary Tessa Jowell yesterday at the London business gears up for 2012 summit, Bidwell said the Games are an unparalleled opportunity for the capital.

"There are major business benefits to be had across a range of sectors from small businesses to major corporations. But the benefits will not come automatically and it's up to all of us to deliver them," he said.

Bidwell set out his key priorities for using the Games to market London.

These include the promotion of the capital in new markets such as India and China; as well as a greater government understanding of the business opportunities presented by the Games; and the need to capitalise on the opportunities to bring more major events to the city.

Staff must improve to customer service in time for Olympics >>

Visit London recruits new head of business and conventions ahead of Olympic Games >>

Visit London urged to spend more promoting attractions outside capital centre >>

For more Olympic news on CatererSearch click here >>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.