Benugo has continued to face criticism from social media users following the City of London Corporation's decision to award it a contract for Parliament Hill Café on Hampstead Heath in London.
The decision, made three weeks ago, was picked up over the weekend by national press, with both The Telegraph and The Guardian running stories that pitch the award as "big business" ousting the independent trader. The café is currently operated by 70-year-old Alberto D'Auria and his family, who does not want to lose the business.
Now a petition hosted by social media pressure group Change.org has accrued some 13,000 signatories with a public meeting to be held at Highgate Civic Centre this week (Wednesday 6 April) and a picnic protest outside the café at the weekend.
Both events are set to attract further national media interest and further negative social media commentary for the operator.
The WSH-owned food service firm was not immediately available for further comment when contacted by The Caterer.