Best for Business: Marketing – the science of selling

With a tough 2009 well underway, how are our operators coping? Part three of our year-in-the-life of six hospitality businesses in the UK looks at marketing a property, with mentor Rupert Clevely on the merits of Twitter, and Robin Hutson advising that you need to sound like a close friend in the welcoming literature. Plus we have all the latest news from the past month.