BHA appoints Willie Macleod as executive director in Scotland

03 November 2011 by
BHA appoints Willie Macleod as executive director in Scotland

The British Hospitality Association (BHA) has appointed Willie Macleod as its executive director in Scotland in a bid to forward the interests of its Scottish members.

Macleod is a director of New Lanark Mill Hotels and chair of Lennoxlove House, a five-star exclusive-use venue in East Lothian, and joined the association on 1 November.

Calum Ross, chairman of BHA Scotland and proprietor of the Loch Melfort Hotel, Argyll, said that Macleod's background in the hotel industry and experience of international and local tourism would bring a new dimension to the association's efforts to enhance the interests of its members and to grow the hospitality industry in Scotland.

"We know how important hospitality and the larger tourism industry is to Scotland, so the appointment of a BHA director here is critical. It will enable us to remove barriers to the industry's growth and help drive the industry forward to new heights," he said. "BHA members in Scotland, comprising larger, international hotels as well as privately owned hotels and restaurants, will massively benefit from Willie's input."

Macleod has been involved in the tourism and hospitality industry throughout his career. His experience includes international tourism and economic development consultancy with PwC and SQW Consulting and national tourist board operations and destination development as an executive director of VisitScotland.

More recently he has run his own consultancy firm, Wilson-Macleod Consulting, and has held a number of non-executive appointments, including the Royal Lyceum Theatre in Edinburgh, the Scottish Tourism Forum and New Lanark Trust, a World Heritage Site

Ufi Ibrahim, chief executive of the BHA, said that the appointment reinforced the association's determination to promote the interests of its Scottish members - particularly following the publication of its report in October - Hospitality: Driving Scotland's Local Economies.

"This emphasises that the industry employs over 220,000 people throughout Scotland with a GVA of £8.6b, making it one of the country's most important employers. We believe we can create a further 43,000 jobs by 2020 - provided that the conditions for growth are in place - and all our efforts will be directed to achieving this aim."

Macleod said: "Clearly, the hospitality industry is a critically important employer in all areas of Scotland and our members in Scotland need the Scottish Government and its agencies to understand their concerns. We need to create wide awareness of the barriers to future growth and overcome these, so that we can create these new jobs. I am delighted to be playing a part in this critically important project."

BHA ‘delivering results' through work with Government >>

BHA joins forces with CESA and FCSI to support 2011 conference >>

BHA launches free food hygiene training tool >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking