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BHA launches Welcoming the World programme championing UK hospitality

05 July 2016 by
BHA launches Welcoming the World programme championing UK hospitality

The British Hospitality Association (BHA) has launched Welcoming the World, a news and current affairs-style programme produced in partnership with ITN Productions and anchored by national newsreader Natasha Kaplinsky.

The programme features a series of news-style reports and sponsored editorial profiles from leading organisations in the sector, including Bidvest Foodservice, Greene King and Concord Hotels. It explores the broad range of opportunities and challenges brought by regulations, training and new technologies which need to be addressed in order to sustain the hospitality and tourism sector's growth and competitiveness.

It has also released interviews with thought leaders in the aftermath of Brexit as part of a campaign to bring hospitality and tourism to the top of the government's agenda, featuring former foreign secretary William Hague, senior economic advisor at PriceWaterhouseCoopers Dr Andrew Sentance and BHA chairman Nick Varney.

Ufi Ibrahim, chief executive of the BHA, said: "We applaud BHA members for their achievements over the last few years, and it is our ambition to ensure the future success of UK hospitality and tourism. We look forward launching this inspiring news programme with ITN Productions, which will showcase our work and inspire future generations."

Simon Shelley, head of industry news at ITN Productions, said: "We were delighted to work with the BHA for the third year running and 2016 has certainly brought a lot of political and economic uncertainties as well as questions and challenges. We hope that this programme will come to support the BHA's mission of supporting the industry and shaping a brighter future."

Welcoming the World can be watched on the BHA website.

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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