British Hospitality Association (BHA) has launched a category of membership to reflect the growth of serviced apartments and aparthotels in the UK.
As a result, Think Apartments, which has more than 640 apartments in five locations in London, has become the first serviced apartment business to join the BHA.
Ufi Ibrahim, chief executive of the BHA (pictured), said that by embracing the serviced apartment sector, the association is reflecting the evolution in the hospitality industry.
"Apartment living is a popular and growing trend in our sector and Think have clearly played a part in creating a desire for ‘local living' in hospitality.
"We are delighted to have Think Apartments on board as BHA members and believe they will add another perspective and dimension to our work."
Jim Souter, chief executive of Think Apartments said the growth of aparthotels and serviced apartments is the first revolution in hospitality since the launch of budget hotels in the 1980s.
"Think Apartments will be adding locations both in London and across the country as part of our growth strategy and we believe that the time is right for us to participate fully in the industry through our membership of the BHA."