Hospitality Works, a new initiative focusing on the benefits of a career within hospitality, has been launched by the British Hospitality Association (BHA) and the Department for Work and Pensions (DWP).
The nationwide initiative is set to feature over 80,000 different activities at more than 700 Jobcentre Plus locations, aimed at helping people to choose a career within the sector.
This will include the chance to work with coaches on roles such as managerial positions, baristas, chefs, sales, HR staff, event organisation, marketing and administration.
Businesses wishing to promote their organisation's careers can hold sessions and recruitment events, or host a Jobcentre work coach, at their local Jobcentre location.
Major companies taking part in the campaign include Premier Inn, which is offering people the chance to stay in new hotels before they open, to see the behind-the-scenes process of recruiting and training new staff and testing everything is up to standard before opening.
Similarly, Bourne Leisure is offering visits to Warner Leisure Hotels to enable potential staff to see how the hotels coordinate check-in and holiday activities, while serviced apartment company Ascott UK is inviting Jobcentre staff to its internal awards dinner, to allow them to meet and understand successful employees within the serviced apartment sector.
Ufi Ibrahim, chief executive of the British Hospitality Association, said that the initiative would help to stimulate the industry and achieve the BHA's goal of creating 100,000 new industry jobs by 2020.
She added: "The BHA is delighted to be leading Hospitality Works. This is a prime example of the good that can come from collaboration between the hospitality industry and the Government."
Employment minister Priti Patel MP commented: "We have reached a milestone with record employment, and businesses across the country have played a key role in that. I am delighted we are working with the BHA to champion the exciting careers opportunities that this sector offers."