Wine supplier Bibendum is extending its programme of on-trade training to include bespoke academies for larger customers.
Designed to help operators improve their wine offer, the academies will combine wine education with commercial and business-focused training. Typically running over three months, they will involve regular workshops, on-the-job assignments and ongoing assessments.
Each academy syllabus will be tailored specifically covering subjects including writing wine lists, market trends and segmentation, food and wine matching, training the team and managing promotions as well as Wine & Spirit Education Trust qualifications.
Bibendum training manager Sarah Henson commented: "Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information. We target specific roles within each business and ensure that everyone that attends a Bibendum wine course leaves much better equipped to sell wine within their business."
Bibendum is already running academies with operators including Park Inn, Radisson Hotels and Living Room following a successful pilot scheme with Malmaison and Hotel du Vin last year.
By Caterer News
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