Search
The Caterer

Bidvest Foodservice changes name to Bidfood

17 February 2017 by
Bidvest Foodservice changes name to Bidfood

Bidvest Foodservice has announced that, from 3 April 2017, it will be trading under the new name of Bidfood.

The change follows the separation of the global Bidvest Foodservice businesses from the Bidvest Group, when it listed independently on the Johannesburg Stock Exchange in May last year.

The listing meant Bidvest Foodservice UK, along with the other Bidvest Foodservice businesses around the world, have all changed their name to Bidfood reflect this.

Chief executive Andrew Selley said in choosing the new name, it was important to retain a link to the company's heritage as well as to reflect what is at the very heart of the business.

He said: "When we made the move from Bidvest 3663 to Bidvest Foodservice, we also launched a new mission, vision and employee values, all centring on service excellence and offering the best customer experience in the market. Although our name is changing, these principles and our wider business priorities remain firmly in our focus, and I believe this is a stronger brand for us and for our Bidfood businesses globally.

"We're passionate about delivering service excellence, making life easier for customers and helping them to grow, and over the last 18 months we've been focused on making important internal changes to meet customer needs now and in the future."

Bidvest Foodservice's Andrew Selley to headline Arena Savoy Lecture 2017 >>

A day in the life: On the road with Bidvest Foodservice >>

How to… react to emerging trends >>

Videos from The Caterer archives

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.