Bite sees breakfast sales rise 7% after introducing porridge toppings

04 May 2011
Bite sees breakfast sales rise 7% after introducing porridge toppings

Contract catering company Bite has raised its breakfast sales by 7% after introducing a range of porridge toppings.

The offering, called ‘Pimp Your Porridge', was introduced six weeks ago and includes porridge made from oats or rice, topped with granola, honey, maple syrup, blackberries, raisins, fresh and dried fruits, grated apple and cinnamon, strawberry jam or chocolate spread.

Simon Macfarlane, director of operations, explained: "We found that our customers were all too aware of the health benefits of porridge but were getting bored of forcing down a bland bowl of creamy oats every morning, just because it was good for them.

"So we came up with the idea of spicing it up with some deliciously different toppings, which the chefs in all our units can rustle up for their customers at the start of the day.

"Our ‘Pimp your Porridge' campaign has gone down really well; in fact we have seen a revitalised sales increase in breakfast by about 7% across the majority of our contracts. This was also largely due to our customers grabbing an extra coffee while purchasing their porridge. The toppings have certainly introduced some welcome variety, and customers have also been sampling our alternative ‘rice porridge' recipe too."

Wake up to breakfast revenue >>

The changing face of breakfast >>

Chefs Answer Consumers' Calls for Healthy Breakfasts - US food trends >>

By Gemma Rowbotham

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking