Search
The Caterer

Boost in spending by Chinese visitors to UK

23 September 2013 by
Boost in spending by Chinese visitors to UK

Chinese visitors to the UK spent an average of £737 per trip last year, a year-on-year increase of 50%.

However, due to the UK's restrictive and complicated visa policy for Chinese nationals, the UK attracted just 7% of all Chinese visitors to Europe.

The Chinese International Travel Monitor report shows that 62% of Chinese residents, particularly young travelers who book online, book holidays on an individual basis.

Nigel Pockington, chief marketing officer at Hotels.com, said that with 100m Chinese citizens predicted to travel abroad each year by 2015, the boom in Chinese tourism offers a huge opportunity for the UK.

"However, with our research showing that a fifth of Chinese travellers cite ease of visa application as a key consideration, the UK's system needs to be simplified. As with other European countries like France and Italy, the UK should at least consider making applications forms available in Mandarin to capitalise on the rise in independent travellers.

"Aside from benefiting the UK's tourism industry, relaxing restrictions on visas could provide a big boost for retailers and the wider economy."

Home Secretary Theresa May promises ‘faster service' on visas for Chinese visitors >>

Government announces VIP mobile visa service for Chinese visitors >>

Eastern Promise - Appealing to the Chinese market >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.