Jason Wells, owner of UK-based coffee shop chain Brew, has landed in hot water after a foul-mouthed road rage incident involving a cyclist was caught on camera and posted online.
The Australian-born father of two is seen calling the equally sweary cyclist a "f*ing idiot" before telling him he "ought to smash your f*ing teeth down your throat" in the YouTube video that quickly went viral and has been watched more than 110,000 times since it was posted three days ago.
Wells has since apologised for the four-letter rant, which is being investigated by police.
The footage was captured on the cycle-cam of the cyclist involved, who goes by the name of Cycletourer8 on YouTube, while he was riding down Priory Lane in London SW15 when the Land Rover Discovery driven by Wells appeared to attempt to overtake him.
Wells appears to slow down to allow the cyclist to catch up before closing the space between them. The outpouring of abuse from the coffee chain owner then comes when Wells accuses the cyclist of hitting his car.
The video has prompted social media campaign to boycott Wells' Brew business, which has sites in Clapham, Putney, Wandsworth and Wimbledon.
In a statement released today, Wells said: "In response to a video of an incident I was involved in on the 14 March 2015, I would like to apologise for any offence caused. My behaviour was unacceptable and regardless of the situation, I shouldn't react like that.
"I fully appreciate that cyclists have as much right to the road as any other road users. I will be making no further comment at this time."
](http://jobs.thecaterer.com/jobs/retail-jobs/)**[This much I know: Jason Wells, owner of Brew >>