British Olympic success will drive tourism to the London 2012 games

19 August 2008 by
British Olympic success will drive tourism to the London 2012 games

The British team's outstanding performance in Beijing will drive domestic tourism to the London 2012 Games, Visit London claimed today.

Team GB is on track to achieve its best Olympic performance since 1928, with its total medal tally currently at 28: 13 golds, seven silvers and eight bronzes.

Visit London chief executive James Bidwell said: "Team GB has made us all proud over the last few days. The gutsy performances and sheer determination shown by our athletes have been phenomenal. Our sportsmen and sportswomen are the pride of London and Britain.

"These results will only energise the British public ahead of our own London Games in 2012. The majority of visitors to London 2012 will be domestic visitors and no doubt great sporting expectations and results will help us deliver the 2012 tourism legacy."

A report by Oxford Economics predicted that there would be 908,000 visitors to London during the 2012 Games: 586,000 domestic and 322,000 from overseas.

The Government has estimated that the tourism legacy of the 2012 Olympics will be £2.1b, but industry bodies have warned that the recent 18% cut in funding for VisitBritain and the lack of a coherent tourism strategy mean this is not guaranteed.

UK tourist bodies promote London Olympics to China >>

Tourism Alliance hits out at Olympic trip after cutting VisitBritain job cuts >>

Visit London and VisitBritain to set up Olympics industry group >>

VisitBritain begins staff redundancy talks >>

Government's tourism strategy criticised by MPs >>

By Gemma Sharkey

E-mail your comments to Gemma Sharkey here.

The Caterer Blog]( Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking