Caterer Amadeus has scooped a five year catering contract at Cadbury World in Bournville worth £7m.
The NEC Group-owned business will manage the Cadbury Café for the attraction's 600,000 annual visitors as well as the staff catering for Cadbury World employees.
Amadeus managing director Kevin Watson commented: "We share a number of values with Cadbury World in terms of food provenance, innovation and a family ethos for our staff, making us an ideal pairing to work together to further enhance the overall Cadbury World visitor and community experience.
"This is yet another win for the Amadeus team this year and I feel certain that there is a lot more to come, adding to our national growth strategy."
The Marvellous Creations café is expected to open in January and will be supported by a 12 month marketing campaign targeting pre booked visitors, web customers and the local community.