The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Caterers urges to spend more on desserts to boost profits

20 June 2006

Caterers should fork out more on desserts if they want to harness their money-making potential, according to a new survey.

The research, commissioned by Schöller Ice Cream, revealed that almost half of the caterers questioned spent less than 10% of their total food budget on desserts.

Despite this, the majority of survey respondents felt better presentation training and improved marketing within the business would lead to an increase in dessert sales and profits.

Forty-five per cent of the pub, hotel and restaurant caterers questioned admitted that they did not place enough importance on dessert selling.

However, establishments with regularly changing dessert menus claimed to have seen profits increase by at least 10% as a result.

Of the 200 caterers surveyed, 55% said that women made up the biggest slice of dessert eaters.

Chocolate-based desserts remain the most popular pudding choice among customers.

By Jen Crothers

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking