Centerplate wins £5m Royal Ascot public catering deal

14 February 2014 by
Centerplate wins £5m Royal Ascot public catering deal

Centerplate has continued its winning streak with a new five-year public catering contract at Royal Ascot, worth in the region of £5m.

The company's UK division, formerly the Lindley Group, has been appointed to develop and manage the public catering services and food offer in the Silver Ring and Heath Enclosure during Royal Ascot.

Centerplate will introduce a range of bespoke retail catering concepts at its first season at Royal Ascot, which runs 17 to 21 June, with a celebration of British produce being the focal point.

These include a range of hand-held food such as fish and chips, 100% British beef burgers, and locally sourced British sausages and a farmers' market style outlet called Sourced Market, staffed by Centerplate personnel, will also provide a selection of picnic options.

Bars will be stocked with traditional real ales and ciders, premium British spirits such as Sipsmith gin and sparkling English wines.

Adam Elliott, president of Centerplate's UK division, said that few events could match Royal Ascot for being so quintessentially British.

"What better place to showcase and celebrate the great spectrum of the British food experience - from the robust dishes and ales and ciders associated with farmers' and street food markets to the more refined and genteel tradition of taking tea, strawberries and cream or enjoying oysters with a refreshing glass of English sparkling wine," he added.

Alastair Warwick, chief operating officer at Ascot, said he was impressed with the holistic approach that Centerplate took to assess the opportunities to develop the public catering services during Royal Ascot.

Centerplate snaps up £14m Northampton Town FC dea >>

Centerplate wins 10 year Olympic Copper Box contract >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking