Contract caterer CH&Co and sandwich chain Subway have committed to offer more fruit and vegetables as part of a new drive to encourage consumers to get their five-a-day, public health minister Anna Soubry announced today.
Trade suppliers 3663 and Brakes, as well as the British Frozen Food Federation, were also among the early signatories on the latest Responsibility Deal pledge.
Eating five portions of fruit and vegetables a day helps to lower the risk of serious health problems, such as heart disease and some cancers, but figures show that two-thirds of people still don't eat enough.
The new pledge aims to encourage action across the food industry to help people eat more fruit and vegetables. This includes fresh, frozen, canned, dried and juiced products, as well as fruit and vegetables in pre-prepared food, such as ready meals.
"Through the Responsibility Deal we have already achieved real progress in helping people cut the calories and salt in their diet," said Soubry.
"This pledge is part of a wider government plan to encourage everyone to eat their 5-a-day, which includes our £10m investment in the Change4Life campaign, and the 2.1 million children who receive a free piece of fruit or vegetable in school every day under our scheme."
Other signatories to the new pledge include grocery retailers Aldi, Cop-Operative Food, Iceland, Lidl, Morrison, M&S, Sainsbury's and Waitrose, alongside manufacturers General Mills and Mars.
By Janie Manzoori-Stamford
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