Christmas party bookings soar

08 December 2010 by
Christmas party bookings soar

Hospitality operators look set to benefit from the return of the Christmas party, with reports from one bookings firm that bookings are up more than 70% on last year.

Online booking service BookaTable said it had registered a 73% rise in bookings, with Friday 10 December as the most popular day for celebrating.

But the traditional Christmas meal seems to be losing popularity, with an increased number of Brits choosing dishes like tagliatelle and tiramisu over turkey and Christmas pudding, according to the sites. The most favoured food for Christmas party meals this year is Italian with 62% of revellers choosing this cuisine, compared with French (12%) and British (6%).

Jemima Bird, marketing director from Tragus Group, which includes Strada, Bella Italia and Café Rouge, said: "We've seen a significant rise in group bookings for Christmas parties, especially compared with last year. Interestingly, it seems our customers are not only ordering from a Christmas menu, but plenty are requesting Italian menu options instead. It might be that they are happy to wait till Christmas Day for their turkey with all the trimmings."

A spokesman for the British Hospitality Association said: "It's great for our industry that consumer confidence has returned to the extent that Christmas party bookings have seen such an increase. Restaurants rely on being full in December to cover the quieter times so this should stand them in good stead for the New Year."

Celia Pronto, managing director - consumer marketing for BookaTable, added: "The Christmas party is back with a bang in 2010 as it seems businesses are able to begin rewarding their employees again. Although many places are now fully booked, those still looking can find some fantastic deals."

Christmas party pickings likely to be leaner than 2008 - For more hospitality stories, see what the weekend papers say >>

Hospitality operators should beware of Christmas party antics >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking